Google Ads for Tradies
Book More Jobs Fast!
Where Do People Look For Tradies?
When customers search for a local tradie, they often turn to Google first. How can you ensure your business stands out in those search results? The solution is Google Ads!
Google Ads is a pay-per-click platform that places your business on the first page of search results. At Tradie Web Mate, our Google Ads experts create campaigns to drive leads to your business. This adaptable and high-reward tool allows for customisation to fit your needs, giving you control and maximising your success!
CASE STUDY:
- May 2025
200+ Clicks in 30 Days
76 leads in 30 Days
515% Return on Spend
Why Choose Tradie Web Mate?
No Lock in Contract
We know running a tradie business means things can change fast, so we keep it flexible with month-to-month plans. No long-term contracts here. This way you can tweak your advertising strategy whenever you need, whether it’s to handle seasonal spikes or adapt as your business grows.
Proven Track Record
We’ve got a solid track record of delivering great results for tradies using Google Ads. Our team has helped numerous tradespeople increase their visibility and attract more customers with smart, targeted campaigns. With our expertise, tradies see real growth in calls and leads, making Google Ads a powerful tool for expanding their businesses.
Live Reporting
We believe in complete transparency with our Google Ads customers. That’s why we offer live and detailed reporting, so you can see exactly how your campaigns are performing in real time. No guesswork, just clear insights into your ad spend and results, helping you make informed decisions and understand the impact on your business.
Need a Free Audit?
How Do I Get Started?
01
20 Minute Chat
About Your Business
02
Detailed Keyword Research
03
& Live in 7 Days
04
Leads Roll In!
How Do We Do It? What Do You Get?
Keyword Research: What are people searching for and how often? We conduct thorough research on Google search volumes to identify the most effective terms that potential customers are using to search for your services. Getting calls for services you don’t offer? We can also account for this with negative keywords.
Campaign Set-up: Our team creates compelling ad copy, selects the right keywords, and sets up your campaigns to ensure maximum visibility and engagement. We add special code to your website so we know when and how leads are coming in.
Ongoing Management: We continuously monitor and optimise your campaigns, adjusting bids, testing new ad variations, and refining targeting to improve performance.
Transparent Reporting: We provide live and detailed reports, keeping you informed about your campaign’s progress and making data-driven decisions to enhance results. We are always available to take you through what we’re doing and why!
FAQ
What are Google Ads?
Google Ads is a powerful and highly targeted advertising platform that allows your ads to appear alongside relevant Google search results. By leveraging specific keywords and strategic ad placements, it helps tradies reach potential clients actively searching for services like plumbing, electrical work, or home renovations. With well-structured ad campaigns, Google Ads can drive a higher return on investment (ROI), making it an essential tool for any tradesperson looking to grow their business.
What does it cost to run Google Ads
Recommended spend depends on a variety of factors such as your business niche, size and goals. After getting to know you, we will provide a recommended spend to deliver results whilst being conscious of your position. Generally speaking, we would recommend spending $1500+ per month for a small to medium sized local business.
Is there a contract?
No, we understand the dynamic nature of running a tradie business, so we operate on a flexible month-to-month basis without locking you into long-term contracts. This approach ensures you can adapt your advertising strategy as needed without being tied down, allowing for adjustments based on seasonal demands or business growth.
What are Google Ads?
Google Ads is a powerful and highly targeted advertising platform that allows your ads to appear alongside relevant Google search results. By leveraging specific keywords and strategic ad placements, it helps tradies reach potential clients actively searching for services like plumbing, electrical work, or home renovations. With well-structured ad campaigns, Google Ads can drive a higher return on investment (ROI), making it an essential tool for any tradesperson looking to grow their business.
What does it cost to run Google Ads
Recommended spend depends on a variety of factors such as your business niche, size and goals. After getting to know you, we will provide a recommended spend to deliver results whilst being conscious of your position. Generally speaking, we would recommend spending $1500+ per month for a small to medium sized local business.
Is there a contract?
No, we understand the dynamic nature of running a tradie business, so we operate on a flexible month-to-month basis without locking you into long-term contracts. This approach ensures you can adapt your advertising strategy as needed without being tied down, allowing for adjustments based on seasonal demands or business growth.
Where are you based?
We are proudly based in Victoria, Australia, but we serve clients across the country. Our local knowledge combined with our expertise in Google Ads for tradies allows us to create highly effective campaigns that resonate with your target audience, whether you’re in a bustling city or a regional area.
Why do you get results?
With years of hands-on experience in Google Ads, specifically tailored for tradies, we deliver results by personally managing and optimising each campaign. This dedication results in better ad performance, higher conversion rates, and ultimately, more satisfied clients.
What’s the difference between Google Ads and SEO?
Google Ads provides immediate visibility and results through paid advertisements, while SEO (Search Engine Optimisation) focuses on long-term organic search traffic. SEO involves optimising your website and online presence to rank higher in search engine results, which can take several months. Both strategies are crucial for a comprehensive online marketing plan, especially for tradies looking to attract more clients.
Isn't Google Ads a waste of money?
Google Ads can be highly effective if managed correctly. Poorly managed or improperly set-up campaigns can indeed be a waste of money. However, with expert management, we ensure your ads reach the right audience, driving quality leads and increasing your return on investment. Within about 8 weeks, we can typically optimise your campaign to deliver the desired results, proving that Google Ads is a valuable investment for any tradie.
Why does a campaign need monthly management and optimisation?
Google Ads campaigns require regular management and optimisation to remain effective. This involves continually adjusting keywords, managing bids, and analysing performance data to refine your strategy. For tradies, this means consistently reaching potential clients who need your services, adapting to market changes, and staying ahead of competitors. Monthly optimisation ensures your campaign remains cost-effective and generates the best possible results.
Why can’t I see my ads when I search for them?
Google Ads uses sophisticated algorithms to target users who are most likely to convert. This means your ads might only show for specific users based on factors like location, search history, and demographics. For tradies, this targeting ensures your ads are seen by potential clients actively seeking your services, rather than a broader, less relevant audience. If you’re unable to see your ads, it’s likely due to these tailored targeting settings designed to maximise your campaign’s efficiency.